3. As discussed in class, why do you feel Headlines are important in web content? Please provide me with an example of a headline you clicked on recently (submit the exact headline, including a screenshot) and outline in detail why you clicked it. In question #1, I asked why it resonated with you. For this question, I am asking why you clicked on it. This cannot be the same headline as question #1 (8 Marks)

No deal reached between Vlad Jr., Blue Jays on extension

I clicked on this headline because it was about my favourite player and team. The phrase “no deal reached” immediately highlighted the negative aspect of the situation, which drew my attention immediately. As we discussed in class, negative words often have a more substantial impact because they create a sense of urgency and conflict, making people more likely to engage. I’ve been eagerly waiting for updates regarding what was happening, and that phrase piqued my interest. It created a curiosity gap, making me wonder why a deal hadn’t been reached and leaving me with several unanswered questions about the situation.

Additionally, the headline played into my psychological biases. My deep emotional connection to my team and my favourite player made this news even more significant. When I read something that involves things I care about, it elicits strong feelings and motivates me to seek out more information. The combination of urgency and emotion in the headline made it irresistible for me to click and learn more about what was happening.

The headline also touches on a sort of pain point of mine. These negotiations have been going on for some time, and it’s been stressful to watch as a devoted fan and someone who has been here since Guerrero was signed as a teen. The team failing to resign him was something I thought I would never see, and actually seeing it in a headline was something I was dreading. Therefore, I needed to click that headline and find out more.

I clicked on this headline because it was about my favourite player and team. The phrase “no deal reached” immediately highlighted the negative aspect of the situation, which drew my attention immediately. As we discussed in class, negative words often have a more substantial impact because they create a sense of urgency and conflict, making people more likely to engage. I’ve been eagerly waiting for updates regarding what was happening, and that phrase piqued my interest. It created a curiosity gap, making me wonder why a deal hadn’t been reached and leaving me with several unanswered questions about the situation.

Additionally, the headline played into my psychological biases. My deep emotional connection to my team and my favourite player made this news even more significant. When I read something that involves things I care about, it elicits strong feelings and motivates me to seek out more information. The combination of urgency and emotion in the headline made it irresistible for me to click and learn more about what was happening.

The headline also touches on a sort of pain point of mine. These negotiations have been going on for some time, and it’s been stressful to watch as a devoted fan and someone who has been here since Guerrero was signed as a teen. The team failing to resign him was something I thought I would never see, and actually seeing it in a headline was something I was dreading. Therefore, I needed to click that headline and find out more