4. For question #2, what did you do differently from the original post? Please outline, explain and justify what you changed & why. Essentially, what did you learn from this new topic and what did you change and why. (8 Marks
More Direct & Concise Language
the original version had longer, more descriptive sentences that, while engaging, weren’t always direct. Having this extra unnecessary content can cause readers to stop reading and be unengaged. I used plain language and action-driven wording to fix this in the new version. Making these changes makes the content more straightforward and quicker to understand, making it more accessible to more people.
Readers tend to lose interest when the content is overly descriptive and contains too many words. To solve this issue, I used more direct language and cut out all the extra words that the reader really doesn’t need to hear. This improves the overall readability of the content and gives skimmers the option to digest the content even more quickly.
Improved Readability & Skimmability
the original version had long paragraphs and longer descriptive words that were harder to skim; the readers didn’t want to read all the extra information they didn’t need. I broke the text into shorter sections, headings, and bullet points in the new version. I moved key details to the beginning of sentences to follow the F-pattern. Doing this helps the text be more skimmable and helps find the necessary information quicker while keeping them more engaged during the process.
I took some of my wordy sections and laid them out in bullet points instead. I listed things like my location and that I have high-quality photos and edits in bullet points so the skimmers see this important information and don’t have to dig for it. It’s also the information that is going to help increase my engagement, and it’s important to have it accessible and easy to find.
Stronger Call-to-Action
The original CTA was less action-driven and wordy: “Let’s create images that turn heads, just like your ride. Ready to shoot? Let’s talk and make it happen!”. Web users need clear, direct prompts to take action. In the revised version, I made the CTA stronger, clearer, and action-oriented and included bold text and emojis. I also Positioned the CTA at the bottom to align with user reading patterns; they skim through the information before they are ready to take action as they get to the bottom. Since I shortened the text, most of their skimmed information will still be fresh in their minds once they make it to the bottom, making the CTA more effective.
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