6. You are to create a headline about the 2nd year digital classes in this program. The audience will be 1st year students. Please provide the headline and your reasoning behind it. (4 Marks)
Headline: Dive Deeper: What To Expect In Year 2 Of ADV!
The use of “Dive Deeper” is used to show that in year 2 you really start to go in depth in certain important topics and will learn and improve on valuable skills in the industry. It’s meant to show the first years that the program goes deeper than it seemed in first year. The word choice is meant to spark curiosity and excitement in the first years and make them feel like they are about to start learning the valuable, money-making skills in the second year.
The second part of the headline is meant to fill the curiosity gap of the first years and let them know what they can expect going into second year and the things they can expect to learn and experience so they can be ready for it. It also informs the reader exactly what the article is about and can get an idea what information will be in the article the headline is related to, and can promise the readers what information will be talked about if they click on the headline.
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